Boletín de analistas: Revisión del mercado de juegos móviles de septiembre

Septiembre fue un mes muy ocupado para los pases de batalla, con pases de batalla nuevos y adicionales que se agregaron a títulos importantes, incluidos Hearthstone, Diablo Immortal, League of Legends: Wild Rift, Merge Mansion, Fishing Clash y Three Kingdom Tactics (三国志·战略版). . Esperamos ver más juegos móviles que introduzcan mecanismos de monetización adicionales en los próximos meses en respuesta al aumento de los precios de la App Store de Apple en Europa y mercados asiáticos selectos. La última actualización de League of Legends: Wild Rift anunció que las gachas se agregarán a la tienda en un futuro no muy lejano.

En cuanto a los eventos, las cosas estuvieron más tranquilas en septiembre debido a la falta de eventos importantes de temporada y festivos, pero algunos juegos, como #Compass, están comenzando a implementar sus actualizaciones de Halloween, mientras que los juegos japoneses, incluidos Umamusume Pretty Derby y Blue Archive. , están lanzando nuevas actualizaciones antes de la temporada deportiva escolar. Se llevaron a cabo celebraciones de aniversario para Candy Crush Saga, que celebró su décimo aniversario, y State of Survival, que celebró el tercer aniversario de su versión global.

Las importantes actualizaciones del juego también llevaron al éxito a varios títulos. La actualización de celebración mundial de Dragon Ball Z Dokkan Battle llevó al juego al primer puesto en la lista de mayores ganancias de iOS en Japón y EE. UU., mientras que la actualización de Forgotten Nightmare para Diablo Immortal es la más grande hasta el momento y provocó que las cifras de descargas se duplicaran.

A continuación encontrará más información sobre esta actualización, así como mucha más información sobre las actualizaciones, eventos y participantes con mayores ganancias de este mes.

Descripción general del mercado estadounidense

Comencemos con las actualizaciones de contenido para los grandes nombres. League of Legends: La última actualización de Wild Rift introdujo una nueva moneda/tienda del Pase de batalla y un modo 1 contra 1 por tiempo limitado. The Forgotten Nightmare for Diablo Immortal agregó la primera mazmorra importante desde su lanzamiento, un nuevo evento, temporada de Pase de batalla, artículos y cosméticos, y nuevas formas de obtener crestas legendarias (boletos premium de gacha) con moneda gratis. La última actualización de Garena Free Fire agrega un nuevo propósito para las armas de prueba mediante la incorporación de su sistema de progresión de por vida de diseños de armas, algo que probablemente les encantará a los jugadores gratuitos del juego.

Elsewhere, the popular Match3 game, Project Makeover, finally added a guild mechanic into the game with its new Clique feature, while Marvel: Contest of Champions added a new synchronous PvP mode and Lily’s Garden introduced a Home Design side renovation mode, interestingly as a permanent game mode rather than a limited-time one.

Candy Crush Saga turned ten years old! The popular puzzler held a huge multi-week tournament, Candy Cup, to celebrate. Rise of Kingdoms celebrated its fourth anniversary with an IAP raffle that took place over five intermissions, while State of Survival hosted a three-year anniversary event that took place across three stages, and Guns of Glory: Conquer Empires hosted a variety of events as part of its fifth birthday.

Dragon City Mobile partnered with AMC’s The Walking Dead for an interesting collaboration that themed its dragons around Walking Dead characters, and Solitaire Grand Harvest collaborated with the actress Jane Seymour for a limited-time collectible album event. Roblox has been leading the way with regular music collaborations, and its latest with The Chainsmokers added a permanent Chainsmokers World Experience, which mixes hybrid and tycoon gameplay mechanics across a variety of mini-games and quests accompanied by Chainsmokers music.

Finally, in other music-related news, Cookie Run: Kingdom has started hyping up its BTS concert collaboration one month in advance, with social media (and occasionally also the players) getting something new almost every day. More on that in next month’s Market Overview.

Interesting top 200 grossing entrants on the market

• One Punch Man – The Strongest is a new turn-based RPG by Shanghai Moonton. The was ranking at its highest in the top-grossing 99 position in September.
• Triple Match 3D, a game that looks very similar to a game called Match 3D has been scaling recently. The game’s top-grossing ranking has been slowly rising, and currently, it’s ranking in the top-grossing position of 150.
• Infinite Magicraid is a turn-based RPG game with similarities to RAID: Shadow Legends. The game was ranking at its highest in the top-grossing 126 position.
• Another game that entered the top-200 last month is MMORPG, The Legend of Neverland. The game was ranking at its highest in the top-grossing 148 position.
• Wolf Game: Wild Kingdom is a 4X Strategy game that was ranking at its highest in the 147 position last month.

China Market Overview

One of the biggest updates in September was to the 5v5 MOBA League of Legends: Wild Rift (英雄联盟手游), which introduced a new 1v1 PvP mode and monetized gachas to the Chinese and US versions of the game, although the Chinese version benefited from some additional store gachas and events. The introduction of a single-player competitive mode adds a whole new dimension to the League of Legends experience. This, combined with the additional monetization elements from gachas, caused revenue to spike by almost 10x.

Three Kingdoms Tactics (三国志·战略版) should also see a boost to its revenue over the coming months, thanks to the addition of a Battle Pass alongside the expansion of its deco item system with win streak banners. Fantasy Westward Journey (梦幻西游) gave its die-hard players a surprise with the addition of a new dungeon for players above level 50. A new event was also introduced in September that allowed players to redeem a new limited-time character, Tang Yuan, through the use of bamboo, a reward for completing event tasks.

The Chinese version of PUBG Mobile, Game for Peace (和平精英), hosted a massive collaboration event with The Chinese Space Flight Program, which added space-travel-related objects into the game’s main Battle Royale map. A character-based mode similar to Apex Legends was also implemented into the game in September. Call of Duty Mobile’s (使命召唤手游) ‘s collaboration with the Ghost in the Shell IP added limited-time gachas, cosmetics, new main menu visuals, cutscenes, and a new Battle Royale map design, while Onmyoji (阴阳师) ‘s most recent update featured an event with multiple PvE modes, a betting competition, battle pass, and an event shop.

Interesting top 200 grossing entrants on the market

• One Punch Man – The Strongest also made it into the top 200 grossing in China last month. The game is ranking within the top 50 grossing games.
• Ants: The Underground Kingdom (小小蚁国:真实蚂蚁世界) is now available in China as well! The game is currently ranking in the top-100.
• Lastly, a grid-based RPG, Annulus (环形战争), made it into the top 200 grossing in the Chinese market, currently ranking in the top-100. Check out its gameplay here.

Japan Market Overview

Dragon Ball Z Dokkan Battle’s (ドラゴンボールZドッカンバトル) Worldwide celebration: The Strongest in the Universe campaign introduced new rounds of co-op missions and event levels. The update was a huge hit with players, resulting in a massive revenue and download spike that pushed the game to the top of the iOS Store’s top-grossing chart in Japan and the US. Rhythm game BanG Dream! Girls Band Party (バンドリ！ ガールズバンドパーティ！) also benefited from a revenue spike thanks to its collaboration with a rock band, Ling Tosite Sigure, who wrote a new song for the game.

Monster Strike (モンスターストライク) made its Beginner bundles available to repurchase for existing players and released two new gacha systems. Now that school sports season is just around the corner in Japan, we’re seeing themed sports events appear in games such as Blue Archive (ブルーアーカイブ) and Umamusume Pretty Derby (ウマ娘プリティーダービー), both of which introduced new story events with a sports theme. #Compass (#コンパス【戦闘摂理解析システム】) has also launched a nearly Haloween event in collaboration with That Time I Got Reincarnated as a Slime.

Dragon Quest Tact (ドラゴンクエストタクト) ‘s collaboration with Final Fantasy War of the Vision Brave Exvious marks the first time it has collaborated with a franchise outside of the Dragon Quest universe, while Puzzle Dragons (パズル

Finalmente, septiembre fue un mes muy ocupado para los eventos de aniversario en Japón. La versión japonesa de State of Survival (ステート・オブ・サバイバル) celebró su primer aniversario, Shishi no Gotoku – Sengoku Haousenki (獅子の如く～戦国覇王戦記～) y Sakurazaka46・Hinatazaka4 6UNI’S ON AIR (櫻坂46・日向坂46 UNI’S ON AIR) celebraron su tercer aniversario y se llevaron a cabo varios eventos de aniversario en Idolish7 (アイドリッシュセブン) , Love Live! School Idol Festival ALL STARS (ラブライブ！スクールアイドルフェスティバルALL STARS), Ensemble Stars !! Música (あんさんぶるスターズ！！Música) .

Interesantes 200 participantes con mayores ingresos en el mercado

• ¡Un juego de Card Battler, Yu-Gi-Oh! CROSS DUEL , se mantuvo entre los 200 primeros en recaudación durante una semana en Japón, pero desde entonces ha caído. ¿Quizás el juego de cartas PvP para 4 jugadores no resonó entre la audiencia japonesa de juegos móviles?
• El juego de rol inactivo Legend of Slime ha aumentado lentamente de rango y alcanzó GR 131 a finales de septiembre.
• 咸鱼之王es un juego de rol inactivo chino que llegó al top 70 en recaudación.
• Mori no Fantasy: The Legend of the World Tree (モリノファンタジー：世界樹の伝説) es un nuevo MMORPG crossplay que se ha mantenido entre los 20 primeros en recaudación desde su lanzamiento a mediados de septiembre.
• Last Fort: Survival (ラストフォート：サバイバル) es un juego de estrategia 4X que se ha mantenido entre los 100 principales en recaudación desde su lanzamiento.